Steve Rubel (and Edelman) on Search Engine Visibility – Website …

There are clearly some changes occurring in the search marketplace – namely, the process and the practice are evolving. Steve Rubel has co-authored a fascinating 13-page position paper on Search Engine Visibility and is making it public … [...]

Micro Persuasion: Search Engine Visibility and PR – An Edelman …

Regular readers here know that in addition to focusing on emerging technologies, I also have long taken an interest in how search engines are evolving. Fundamentally, I believe that Google is media and also every brand’s home page. [...]